schlotzsky’s
brand evolution // Led collaboration with our internal and external agency to develop new brand positioning, identity, voice, messaging and design to showcase our austin roots and spirit of originality.
old logo
new logo
table tops
wall murals
posters
various graphics
digital platforms
microstories // Created social animated videos of Schlotzsky’s origin stories.
brisket-scented t-shirt // created social videos promoting a unique t-shirt offer.
the original // developed evergreen video to highlight the unique personality of schlotzsky’s.
the original (video content)
go with your gut // created a tv spot highlighting the convenience and ease of schlotzsky’s.
go with your gut (:15 spot)