jon gordon // creative

moe’s southwest grill

brand evolution // Led collaboration with our internal and external agency to develop new brand positioning, identity, voice, messaging and design to bring forward the “southwest” in MOE’S SOUTHWEST GRILL.

window to the southwest // cURATED a long form storytelling video to enhance the in-store experience by bringing imagery of the southwest in a unique and engaging way.

chefs at play // developed TV and video content to showcase the personality of the moe’s chefs and their culinary creations.

foodscapes // developed an award-winnng integrated campaign to feature moe’s 20+ fresh ingredients in a Variety of unique landscapes.

augmented reality “foodscapes” posters

Limited time offers // created a series of tv spots to feature new product ingredients and builds.

Online ordering // developed a compelling video to drive traffic through our online ordering app.

chief taco officer // launched a nationwide search for a Chief Taco Officer (CTO) to introduce Three Amigos tacos. once the perfect candidate was chosen, moe’s hit the road on a 12-city tour.

tour de burrito // showcased what Moe’s creates in-house every day by taking the Moe’s kitchen on the road.

chip guitar // promoted Quesopalooza by creating a video that rocked as much as free queso. video was viewed more than 200,000 times in just a few days and PIcked up by Adweek, MTV and a dozen other media outlets.

atlanta united // created a video to bring awareness to the partnership of the moe’s atlanta market and Atlanta united soccer team.

27 club // honored iconic musicians that passed away at the age of 27 by creating a special holiday on 2/7. After all, Moe’s stands for Musicians, Outlaws and Entertainers.