jon gordon // creative

mcalister’s deli

brand evolution // Led collaboration with our internal and external agency to develop new brand positioning, identity, voice, messaging and design to highlight our familiarity and community connections.

store design

evergreen posters

butcher block paper

Brand Spot // developed an evergreen tv spot around the new brand positioning to highlight our familiarity and fresh ingredients.

TEA TOWN SHOWDOWN // developed an integrated campaign for a competition between all restaurants to drive sales, generate buzz and community engagement for Free Tea Day. Guests who purchased tea were eligible to vote for their local McAlister’s to win bragging rights and $10,000 for charity.

TEAM IN TRAINING // developed a fun and humorous social campaign to bring awareness to the “free tea day” annual event.