carvel

creative development // oversee and collaborate with the creative team in developing work to support the carvel brand and it’s 85 years of bringing joy to their customers.

 
new logo
 

father’s and mother’s day // developed spots to highlight carvel cakes on special occasions.

fudgie the whale (:15 spot)

father’s day (:15 spot)

mother’s day (:15 spot)

featured flavors // Developed a series of posters and videos to showcase new flavors.

Oreo-Flavor-Poster-2016.jpg
Reeses-Flavor-Poster-2015.jpg
CARV-129169-Oreo-window-cling-22x28.jpg

snickers ice cream (:15 spot)

cookie butter (social video)

cookie butter (social video)

digital platforms

digital platforms